Fred De Loof 

As a true Belgian, he drinks beer, eats fries, and enjoys chocolate—but never all at once (he has standards… most of the time). He also possesses that rare Belgian superpower: finding humor in everything, including himself.

When he’s not busy checking what’s been written about him (just to make sure no one forgot to call him “breathtakingly talented”), he’s directing commercials, music videos, movies and series (Netflix BARAKI) that are as brilliant as they are absurd.

As a commercial director, he has collaborated with numerous brands, bringing his signature mix of creativity and humor to the advertising world. His work has won just as many creative awards as it has made clients laugh—though, let’s be honest, the awards look better on a shelf.