Directed by Jeroen Willekens in a distinctly modern and dynamic style, this new brand campaign for Mutualité Chrétienne puts change at the forefront.

We all evolve, and MC is there to support us every step of the way. With a keen eye for detail and a deep sense of sensitivity, Jeroen captures those key life moments that highlight the transformations we all experience—big or small. A powerful and heartfelt tribute to the changes that shape us.

The campaign unfolds through a 60-second film, accompanied by three 30-second versions and five 20-second spots, each capturing the essence of change in a fresh and impactful way.

Client : Mutualité Chrétienne - Agency : Stratégie - Director : Jeroen Willekens