NRJ entrusted Maxime Pasque with the concept and direction of their new TV and cinema commercial.

The goal? Showcasing the 6/9 radio hosts while keeping their fun, laid-back personalities front and center.

The result? He put them in a fridge, inside a cereal box, and even had them singing like true radio stars—all with NRJ’s signature energy and humor. A bold, playful campaign that perfectly captures the morning show’s vibe!

This version keeps the energy high while making it sound a bit more… hum hum… natural.

Client : N Group - Agency : disturb - Director : Maxime Pasque